If you want people to find you online, you need websites and blogs. By creating quality content, you can build your authority and ranking. This is needed to make sure you can get found online. If you choose to work with WordPress, you will have the opportunity to do all of that. Let’s review WordPress’ 10 main benefits.
1. The WordPress platform is open source. This means that there are millions of people globally always trying to enhance it. Also, open source technology is generally more affordable. As a business owner, you also benefit from having lots of services in one location.
2. It’s user friendly. You’ll get the hang of it in no time. You don’t need to be some sort of expert to use it.
3. You can use it to quickly add a blog to your site. You can even install it on your own server. WordPress also has its own host that you can use.
4. The WordPress themes can be customized, which means you can easily create something completely unique. You can make the necessary changes with just a few clicks.
6. WordPress is a content management system (CMS). Hence, you can also use it to collect data and information. Plus, you can easily share this with others within the company.
7. Google loves all things WordPress. If you want your website to be found, you must engage in search engine optimization (SEO). SEO is easy on WordPress, because the Google algorithm loves it.
8. Safety comes first with WordPress. The people at WordPress know the importance of online security.
9. Accessibility is excellent with WordPress. It can be viewed on any device, including smartphones, laptops, and tablets. In fact, you can view them from any country as well. Since commerce is becoming increasingly globalized, this is vital for businesses in particular.
10. As your site grows, WordPress will grow with you. Once you have figured the platform out, you will see how it will always help your business. Businesses expand and contract, having changing needs, and WordPress always has plug-ins and add-ons to help you manage that change.
As shown, there are some tremendous advantages to using WordPress. Your online presence will be quick, easy, and safe to obtain thanks to WordPress. And this means that you have a better opportunity to run a successful business too.
If you’re conversant with WordPress, then you will know that just about anybody can lay their hands on a WordPress package and start using it immediately. However, some people succeed more than others. At this point you may be tempted to think, maybe the successful ones have a deep knowledge of programming or design, but you will be grossly mistaken. What makes a successful WordPress publisher is far more universal that a degree in computer science.
There are some indispensable attributes you must possess as an online publisher, if you want to record truly remarkable success. Obviously, I can’t cover everything in this article, so I will highlight just 2:
Have a Giving Attitude
Everyone establishing an online presence will at some point want to get some revenue in return and this is justified (after-all you did pay to set up the site). The mistake some fresh bloggers or site owners make is that they seek to monetize their site the very instant they launch it.
Come on! You want to teach me how to make money with my blog and you want me to pay $50 to buy some eBook, without even giving me priceless tips to show you know what you’re doing? That just never works!
When starting out as a site owner, seek to give to your readers and customers, give them useful content that will trigger a “thank you” from them. Eventually, they will become paying customers because they trust your ability to deliver.
Understand What You’re Doing
Many people start a blog just because they read a post that says “how I made $10,000 with my blog in a month”. What these guys fail to understand is that the fella that wrote that inspiring article is already good at what he does.
To truly succeed in your chosen niche in the online community, you must be good at what you do. Your subscribers should be able to ask you questions and get accurate answers. When your service is truly top-notch, then you will spend less time advertising yourself, your customers will do the major part of the work.
People out there are looking for expertise and are willing to pay any price to get it. So, before launching fully into that “world conquering idea” of yours, it wouldn’t hurt to undergo relevant training and extensive study to ensure that when you eventually emerge, your content indeed has “content”.
Too many people see their websites fail because they launch too soon. They are too eager to get started and, in doing so, miss important details. The internet is unforgiving, unfortunately, so if you do make a mistake, it is likely that you won’t recover from it again. You must understand, whether you are a website developer or website owner, that there are a number of steps you must go through and this is supported by a number of checklists. Additionally, you have to have common marketing sense, which will tell you whether or not you really are ready to launch and go live. So what are some of the things you need to do before you take the plunge?
Have a Scope and a Deadline
This is actually a step that you need to complete even before you started building your website. You need to know exactly what the scope of your website is and you have to have an idea of when you want it to be live and operational. With that, you should set a two week grace period, which should start when you complete your testing.
“The start of this 2 week period should be your internal deadline for being ready to go live. Having this date and sticking to it, is very important, as it gives you the chance to put the new system live early internally or for certain parties in a production environment, without the pressure of the whole Internet.”
This two-week period is your soft live period. It is the time when everything should work properly, as you have already tested it, but if something does go wrong, it isn’t the end of the world and there is time and expertise available to fix it. Two weeks is also sufficient time to do this in a stress-free manner, rather than having to rush things.
Test It on All Browsers
You would be surprised at how many web designers only test their new websites in a single browser. There are many different browsers out there, including mobile browsers, and you have to be sure that the site works properly across all of them. Even if there is just a single browser that doesn’t support your website, you have the potential of missing out on a great number of visitors and, therefore, income. Luckily, there are tools available to help you achieve this.
“One tool that will help with this process is Browser Stack. This web application allows you to remotely connect to various virtual systems running a wide variety of browsers.”
What you also need to do is link this information to your analytics. It is likely that your website will not work perfectly in every single browser that exists. What you will have to choose, therefore, is which browsers you will focus on, which is going to be the browsers that your customers are most likely to use. Analytics can tell you this, although only if you already have an older website that you can compare it to. The other option would be to get your website live and then start using your analytics to decide which browser you are going to focus on to fix problems at a later date.
Have a Checklist
No project has ever been completed successfully without a checklist, or if they have, this was by pure luck. There are numerous checklists available online that you can use in order to prepare yourself for your launch date. One of the easiest is setup (which is where you start to populate your draft site), backup (you should always have a backup of your final version, in case something goes horribly wrong), export (this is where your site actually goes online), verify (check and check again), and launch.
However, most would agree that there is far more to it, and you should have a checklist that goes from the very beginning to the very end. As such, the first step on your checklist should be choosing your domain.
“Extensions like “.design,” “.guru,” and other more fitting domain extensions will only help you create a domain people will not only remember, but is the perfect fit for your business. Grab a few more domains, all of which can redirect people who sort of remember your name, and don’t forget to pick one that will localize your SEO.”
Next, you have to know your audience. Think about who you are trying to reach, which browsers they use, when they go online and more. Then, you have to get everybody on board to work together as a team. The next point on your checklist should be about content creation. What content do you want to be on your site on your go live day, who will create it and how often will it be updated? Once you have completed each step on this checklist, you will be ready for the simpler checklist of actually going live.
Building a website is a lot of work and you have to focus on many intricate and minute details. However, although this is hard work, it is not impossible to complete. A lot of it is down to common sense and ensuring you don’t rush through any of the processes. You need to see a website as a physical product. Just as with a physical product, you wouldn’t release it until you know it has passed quality assurance tests. Hence, a final tip is to have your site tested by an external person before it goes live.
Indeed, working with focus groups is a great way to ensure you have a website that is ready to go live. A recommendation is to make a focus group that includes people from your target demographics, but also of industry experts and other web designers and web developers. The information this will provide you is absolutely invaluable, because it will look not only at whether or not your website functions properly, but also whether or not people actually like it.
Recently, I had a chat with Chris Coyier and Dave Rupert over on the Shoptalk Podcast about writing for publications such as Smashing Magazine and CSS-Tricks. One of the things we talked about was submitting ideas to publications — something that can feel quite daunting even as an experienced writer. In this article, I’m going […]
What’s more powerful than a star who knows everything? Well, a team not made of stars but of people who love what they do, stand behind their company’s vision and can work together, support each other. Like a galaxy made of stars — where not every star shines and also doesn’t need to. Everyone has […]